What is email marketing?
Email marketing is the periodic communication via email with existing and potential customers, in order to maintain fluid contact and hopefully improve loyalty and increase sales.
With Newsletter Manager, you can easily create your own email marketing campaigns without the need for programmers, graphic designers or any technical knowledge.
Email marketing is the most effective way to leverage the Internet to create one-to-one marketing campaigns with your buyers.
Email marketing in 4 easy steps
Step 1.
Create your message
Choose a style: you can opt for a template from our library or create your own.
Templates can contain your logo, photos and dealership information that you wish to include in each campaign.
Enter the text and your message is ready.
Step 2.
Upload your contact list
Import your contact list from the following file types: Excel (.xls), CSV (.csv) or text (.txt).
You can also copy and paste email addresses, or enter them manually.
You can save a contact list for future emailings.
NL Manager lets you segment your contacts for increased effectiveness. It’s very easy to create groups and subgroups, and then send different emails to each set of contacts.
NL Manager also controls your list and finds duplicate and erroneous email addresses.
Step 3.
Send your campaign
Send your email marketing campaign with just one click.
NL Manager has anti-spam controls to help make sure your message gets delivered, and automatic bounce management to keep your email list clean.
Each email includes an “Unsubscribe” option, so recipients can request removal from future emailings anytime they want.
Step 4.
Track campaign performance
It’s important to know if a campaign is successful, and to compare campaigns to see which messages and layouts are more effective.
NL Manager lets the dealer analyze:
- Open rate: How many people opened your email.
- Click rate: How many clicked on a link within the message.
- Bounce rate: How many “dead” emails are in your list.
- Unsubscribe rate: How many people unsubscribed from your email list.
Support
NL Manager is easy to use, but if you need help you can contact our Support Center via phone, email or chat, free of charge.
Why you shouldn’t use Outlook® (or similar) for email marketing
- Spam
When you send multiple emails, it’s easy to be erroneously flagged as a “spammer” and fall into global spammer lists. It’s hard to get off these lists and it takes time... time during which you won’t be able to send email marketing campaigns.
- Server overload
It’s easy to overload your email server, even with small quantities of emails, thus blocking email delivery for the whole company.
- “Send” errors
Things like interrupted sessions and possible multiple sends to the same contacts can ruin your campaign and lower customer goodwill towards the dealership.
Professionally designed and search engine friendly websites, that let you update your own content without the need for costly programmers and designers.
Increase loyalty by providing each customer with personalized information right on your website, updated in real-time from your Autologica DMS... parts prices and availability, parts ordering, RO status, account status, and more.
Email marketing is the most effective way to reach existing and potential customers with your messages, promotions and personalized offers.
Current and new customers can make service appointments at your workshop over the Internet. Increases sales and lowers administrative costs.
Client AccessPoint is very useful for our customers, and for us it is a way to be closer to them.
The most important thing is that all the information is available online 24 hours a day (which does not occur with mailed summaries). Customers can access their account, place orders, see their movements from anywhere and at any time, and that's great!
We need to provide rapid, accurate and timely information and I think with this tool we can achieve that.
When we tell our customers about this opportunity we are offering, they soon become very interested and excited about it.
Alan Cordoba
Administrative Officer
Savio S.A. Official John Deere dealer