Email marketing for dealers

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What is email marketing?

Email marketing is the periodic communication via email with existing and potential customers, in order to maintain fluid contact and hopefully improve loyalty and increase sales.

With Newsletter Manager, you can easily create your own email marketing campaigns without the need for programmers, graphic designers or any technical knowledge.

Email marketing is the most effective way to leverage the Internet to create one-to-one marketing campaigns with your buyers.

 

Choose a style: you can opt for a template from our library or create your own.

Templates can contain your logo, photos and dealership information that you wish to include in each campaign.

Enter the text and your message is ready.


Import your contact list from the following file types: Excel (.xls), CSV (.csv) or text (.txt).

You can also copy and paste email addresses, or enter them manually.

You can save a contact list for future emailings.

NL Manager lets you segment your contacts for increased effectiveness. It’s very easy to create groups and subgroups, and then send different emails to each set of contacts.

NL Manager also controls your list and finds duplicate and erroneous email addresses.

Send your email marketing campaign with just one click.

NL Manager has anti-spam controls to help make sure your message gets delivered, and automatic bounce management to keep your email list clean.

Each email includes an “Unsubscribe” option, so recipients can request removal from future emailings anytime they want.


It’s important to know if a campaign is successful, and to compare campaigns to see which messages and layouts are more effective.

NL Manager lets the dealer analyze:

  • Open rate: How many people opened your email.
  • Click rate: How many clicked on a link within the message.
  • Bounce rate: How many “dead” emails are in your list.
  • Unsubscribe rate: How many people unsubscribed from your email list.


Support

NL Manager is easy to use, but if you need help you can contact our Support Center via phone, email or chat, free of charge.

 

 

Why you shouldn’t use Outlook® (or similar) for email marketing

  • Spam
    When you send multiple emails, it’s easy to be erroneously flagged as a “spammer” and fall into global spammer lists. It’s hard to get off these lists and it takes time... time during which you won’t be able to send email marketing campaigns.
  • Server overload
    It’s easy to overload your email server, even with small quantities of emails, thus blocking email delivery for the whole company.
  • “Send” errors
    Things like interrupted sessions and possible multiple sends to the same contacts can ruin your campaign and lower customer goodwill towards the dealership.

 

Sitios Web para una red de concesionarios

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According to the Direct Marketing Association, email marketing has the best return on investment: $43 for every dollar spent, twice that of the second ranked option (direct mail).

At less than a penny per contact, it’s also the least expensive marketing strategy.

ideas6 ideas for an email marketing campaign

  • Periodic newsletter with industry and dealership news
  • Happy birthdays
  • Product launches
  • Promotions
  • Service reminders
  • Invitations to dealership events