Vehicle sales continue to be the principle revenue generator at the dealership. However, decreasing margins make it difficult for the Sales Manager to maintain a healthy Sales Department.

A dealer management system should provide the Sales Manager with tools to address the following issues:

Sales and profit

• How much is the dealership making on each new vehicle sale
• How much is the dealership making on each used vehicle sale
• How much does each trade-in or used car really cost
• Which new cars on the lot has the dealer paid for (so we can sell them first)

Inventory

• How many cars of each color do we have in stock
• How can we improve turnover on used vehicles
• What models should we keep in stock

Integrated CRM

• Which vehicle buyers don't come in for service
• Who should we contact to try to sell a new vehicle
• Who are the dealer's best customers 
• How can I convince salespeople to contact prospects
• Customer segmentation