Autologica Launches Email Marketing Software For Auto Dealers

NL Manager, a new web-based on-demand tool, allows vehicle dealers to easily create and monitor email marketing campaigns at low cost.

May 19, 2010 - Buenos Aires, Argentina - Autologica announced today the launch of NL Manager, an email marketing tool designed for vehicle dealerships.

Email marketing has been shown to be the most effective direct marketing strategy. According to the Direct Marketing Association of the U.S., email marketing has the best return on investment, $ 43 for every dollar spent, twice that of the second best option (direct mail).

At the same time, auto dealers have multiple and varied opportunities to take advantage of email marketing, as they manage a large database of existing and potential customers.

With NL Manager, dealers can create personalized emails for each client, as well as segmented marketing campaigns to send specific messages to different customer groups. Dealers can measure the outcome of each campaign, analyzing how many people read their email, how many took a particular action (such as clicking), and even how many asked to be removed from the mailing list.

“We’re very excited with this new addition to our Autologica Web Solutions suite. Imaginative dealers are taking advantage of email marketing to reach existing and potential customers in various manners, from targeted sales campaigns to service appointment reminders and “vehicle ready” alerts,” said Al McClymont, CEO of Autologica.

NL Manager is easy to use and does not require programmers, designers or technical expertise. It is a web-based on-demand solution, so users don’t need to install any software on their computers; all that’s needed is a browser and an Internet connection.

NL Manager is available in English, Spanish and Portuguese. Autologica also provides technical support in multiple languages.