Vehicle sales continue to be the principle revenue generator at the dealership. However, decreasing margins make it difficult for the Sales Manager to maintain a healthy Sales Department.
A dealer management system should provide the Sales Manager with tools to address the following issues:
Sales and profit
- How much is the dealership making on each new vehicle sale
- How much is the dealership making on each used vehicle sale
- How much does each trade-in or used car really cost
- Which new cars on the lot has the dealer paid for (so we can sell them first)
Inventory
- How many cars of each color do we have in stock
- How can we improve turnover on used vehicles
- What models should we keep in stock
Integrated CRM
- Which vehicle buyers don't come in for service
- Who should we contact to try to sell a new vehicle
- Who are the dealer's best customers
- How can I convince salespeople to contact prospects
- Customer segmentation
