Your marketing and sales teams will start each day with a list of people to contact—customers likely to be interested in products and services they want and need.
The only limit to this tool is your creativity and drive to run successful campaigns.
Three possible scenarios
Vehicle sales
Reach out to customers who, based on factors like their current model and the time since their last purchase, might already be thinking about their next vehicle.
Service sales
Offer a tire alignment and balancing package, along with tire rotation, to customers who haven’t visited the workshop in the past year.
Battery replacement campaign
Batteries typically need replacement every three or four years. Create a list of customers nearing that point and contact them before they start searching online.