How Sales and Aftersales Can Retain Customers
In times of low sales the priority should be to retain customers and increase workshop activity . Our experience working with dealerships has shown that the…
Manage, Prevent and Fix
A GPS allows us to see the condition of the roads and our surroundings, and helps us detect upcoming obstacles, the fastest routes are, and where…
Analyze Your Workshop’s Sales Potential
Each sale of a vehicle shouldn’t be the end of a process, but rather another stage in a longer process. This new vehicle will need services,…
Money Leaks in My Dealership and How to Detect Them (Part 1)
Every manager needs to measure, control and improve their department’s Key Performance Indicators (KPIs) in order to reach the maximum potential for revenue and performance. Although this…
Benefits of Making Full Use of Your CRM
The successful implementation of a CRM should display the dealer’s sales process accurately. Every business has its own complexities depending on various factors such as the…
Service Marketing: Don’t Miss a Single Service Sale
Why are successful dealers implementing Service Marketing in their aftersales departments? Not only to obtain more revenue, but also to address two characteristics of the current…
Service Marketing: Automate Tasks to Avoid Missing a Single Service Sale
Selling to a new customer is much harder and more expensive than selling to an existing one. However, many dealers tend to focus their efforts on…
Service Marketing: Same Customers, More Sales
What happens when a customer’s warranty is about to expire? In many cases, customers take their vehicles to independent workshops, or maybe to another dealership. The…
Stop the Most Common Fraud Situations and Money Leaks in Aftersales
This series of articles addresses common situations that can cause a dealership to lose money (money leaks, fraud situations, and untapped sales opportunities), and the strategies…