This KPI measures the total number of new vehicles units registered during a given period, generally on a monthly basis.
Dashboard
Sales
Department
- Commercial Department
- Dealership goals in relation to the brand
Frequency
Monthly
Goal
Meet the brand’s target.
What happens if it is green?
The registration target has been met. Reaching or exceeding the target allows the dealership to access bonuses and commercial incentives that represent a significant part of its profit margin. In addition, maintaining strong target compliance strengthens the relationship with the brand, which may result in better unit allocation, priority in product launches, marketing support, or preferential purchasing conditions.
What happens if it is red?
It may imply the loss of bonuses, lower profitability, a reduced unit allocation quota, or even affect the dealership’s image and evaluation within the network. In summary, meeting registration targets is a determining factor for the economic and reputational sustainability of a dealership within the brand ecosystem.
Improvement strategies
To reach the registration target, the dealership must strengthen its commercial management and planning. This involves developing focused sales campaigns, offering attractive financing, training the team in closing techniques and lead follow-up, and promoting corporate or institutional agreements that generate volume. At the same time, it is key to break down targets by salesperson or branch and monitor progress weekly through control dashboards.
In parallel, operational and financial processes should be optimized by ensuring unit availability, negotiating better conditions with the manufacturer, and adjusting the product mix according to demand. It is also important to strengthen digital marketing and the customer experience, using loyalty and effective communication strategies that drive new sales and repeat purchases.
Relationship with other indicators
This indicator is directly related to sales volume and billing, since registrations represent operations that have been effectively completed. It also influences market share, as it allows the dealership’s performance to be compared against competitors and its market positioning to be evaluated. In turn, it impacts average profitability per transaction, since a higher number of registrations with adequate margins improves financial results.